At the Blumenfeld Group, we pride ourselves on crafting bespoke strategies that lead to exceptional results for our clients. Recently, we prepared and sold our listing at 13355 Winstanley Way in Carmel Valley. Not only did we receive an all-cash offer at full asking price, but we also closed the deal in just two weeks—a remarkable feat in a market where homes typically sit for an average of 55 days. Here’s how we achieved these record-breaking results.

Listening and Trust: The Foundation of Success

We were fortunate to have clients who truly listened to our advice and trusted our vision. They completely moved everything out of the home, giving us a clean slate to work with. This crucial first step allowed us to transform the space and make it as appealing as possible to potential buyers.

The Transformation: Turning a House into a Dream Home

1. Decluttering and Cleaning:
- Handyman Services: We brought in our trusted handyman to replace light fixtures, add fresh coats of paint, and remove outdated curtains.
- Landscaping: Our landscaper refreshed the front and back yards with new mulch, deweeding, and fixing the irrigation system.
- Professional Cleaning: We had the home professionally cleaned, and a window cleaner detailed every window to perfection.

This initial phase of decluttering and polishing created a clean, spacious environment, making the home feel much larger and more desirable. By removing personal belongings, we allowed buyers to envision themselves in the home, rather than feeling like they were intruding on someone else’s space.

2. Staging:

- We brought in our stager to recreate the space with neutral palettes, creating a light and open atmosphere that allowed buyers to see themselves living there. This not only showcased the home’s potential but also inspired visitors with an inviting and aspirational lifestyle.

Creating Buzz: Generating Excitement and Exclusivity

To generate excitement and a sense of exclusivity, we employed a multi-phase approach:

1. Personal Invitations:
     - We hand-delivered sleek invitations to 300 doors within a couple-mile radius, offering neighbors an exclusive first look at the home before the open house. This created a buzz within the community and a sense of exclusivity.

 2. Professional Photography, Videography, and 3D Floor Plans

    - Photography: We took professional twilight photos, including aerial shots, and images of all HOA amenities, neighborhood features, and nearby parks.
    - Videography: Our professional videographer crafted a curated video showcasing all the unique attributes of the home, which we used for our digital marketing campaign.
    - 3D Floor Plans: We created detailed 3D floor plans to provide potential buyers with a comprehensive and interactive view of the home’s layout, helping them visualize the space more effectively.

The Open House: An Unforgettable Experience

We believe in creating an experience every time we show a home. For the open house, we elevated the showing experience with:

    - Live Jazz Musician: Setting an elegant and inviting ambiance.
    - Catered Food: Offering charcuterie cups, champagne, wine, and Crudités to create a luxurious atmosphere.

By hosting the open house in this manner, we allowed visitors to experience a lifestyle that both inspired and motivated them. The goal was to make the showing so memorable that potential buyers wouldn’t want it to end.

The Outcome: A Record-Breaking Success

Thanks to our meticulous attention to every detail, we were able to achieve a record-breaking sale for 13355 Winstanley Way. Our sellers were thrilled with the outcome, and we are honored that they chose the Blumenfeld Group to guide them through their selling journey.

At Compass, we don’t just sell homes; we create experiences that inspire and motivate. If you’re looking to achieve similar success with your listing, contact us today to see how we can help you break records in your neighborhood.